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Discovering the Best Beach Towns in Croatia 

Two small motorboats floating in clear turquoise waters in the best beach town in Croatia
10 May

Discovering the Best Beach Towns in Croatia 

Croatia is a highly sought-after destination for many reasons, but the breathtaking beaches and ethereal beach towns are top of that list in the summer months. What could be better than waking up in a Croatian beach town to the smell of the salty sea breeze, reading a book on the beach while soaking up some sun or enjoying a delicious meal next to the water while the sun sets in front of you? 

The best beach towns in Croatia 

Croatia’s mainland has a coastline stretching over 1,100 miles long, while its islands add another 2,500 miles. It’s no surprise that there are many beach towns to explore, each with their own highlights, history, and charm. This being said, the best Croatian beach towns do have a few things in common – mouthwatering fresh seafood, crystal clear waters, and fantastic swimming spots

The ideal time to visit these places is during the summer months, when the weather reaches 89°F and the sea is warm enough to swim in. The shoulder seasons, May and September, are also great as they are typically less busy and the towns have a serene feel. 

View of Rovinj, one of the best beach towns in Croatia, from the sea


Rovinj is situated on the western coast of the Istrian peninsula and is a small and easily-walkable town. Surrounded by brightly-colored houses, the dreamy harbor is filled with quaint fishing boats which exude a calming rhythm as the water gently lapping at their sides.

The winding streets in the old town have a distinctly romantic feel, filled with small boutiques, cafes, and hidden alleyways. The rich history here is influenced by the ancient Romans, Venetians, and Austrians. Make sure to visit the Church of St. Euphemia – a stunning Baroque church with a bell tower that offers a panoramic view of the area. 

There are endless swimming spots around Rovinj, perfect for taking a dip during the summer months. Expect a mix of stone beaches and pebble bays with sparkling turquoise waters. Some of the best beaches in here include Mulini Beach, Baluota Beach, and Zlatni Rt Beach, located in the forest park of Rovinj. 

Rovinj is also a fantastic destination for watching the sun set, with many bars and restaurants situated right on the ocean front. Sip a cocktail and enjoy the view of the sun dipping below the horizon. 

Aerial view of Primošten, one of the best beach towns in Croatia


Located in between Split and Šibenik is Primošten, a small coastal village with a quintessentially Croatian charm. This hidden gem has an authentic and traditional Mediterranean feel, perfect for a relaxing vacation.

When visiting Primošten you can’t help but slow down, unwind, and simply enjoy exploring this quaint Croatian beach town. Spend the morning strolling around the outskirts of the town, along the stone promenade, where you’ll be greeted with stunning views of the clear blue sea. 

The old town has narrow streets, old stone houses, and atmospheric restaurants that serve up delicious, authentic Croatian food. Many restaurants here source their ingredients locally. Olive oil and Babić wine is famed in the village, having been produced just a few miles away. Plus, the Primošten vineyards, located 1.8 miles south of Primošten, are on the Tentative list of UNESCO World Heritage sites

Primošten has a wealth of picturesque beaches, bays, and coves. The most popular beach is Velika Raduča beach, located a short walk from the city center. This pebble beach has an array of facilities and activities, including parasailing, stand-up paddle boarding, water skiing, and an aquapark. If you are looking for more secluded spots, head to Dagna Beach or Porat Beach. 

Iconic four bell towers in Rab, one of the best beach towns in Croatia

Rab Town

Rab Island is a gem in the Adriatic Sea, with an area of 26 square miles. The island’s cultural and administrative capital, Rab Town, is a settlement that dates back over 2,000 years and now combines historic charm with modern hospitality. 

The old town boasts cobble-stoned streets surrounded by ancient city walls. The four bell towers are distinctive, each with their own history and architecture. Spend an afternoon on a guided tour and learn more about them. 

Rab is paradise for active travelers. There is an abundance of cycling routes, hiking trails, and watersport opportunities such as kayaking and stand-up paddle boarding. Dundo Reserve, on the north west side of the island is a beautiful Mediterranean oak forest is perfect for an afternoon stroll. 

Rab Island has multiple sandy beaches, which is rare for the Adriatic Coast. Rajska Plaža (Paradise Beach), found in Lopar, is renowned as one of the best Croatian beaches. Other beaches worth visiting include Suha Punta Beach and Padova Beach, offering a mix of sandy shores and rocky coves. 

Brela, one of the best beach towns in Croatia


Situated on the Makarska Riviera, southeast of Split, you’ll find sun-kissed Brela. This Croatian beach town is known for its pristine beaches and rugged cliffs. 

Brela is filled with lush pine forests that hug the coastline, offering a cool sanctuary to visitors on a hot summers’ day. The soothing scent of pine needles, rosemary, and immortelle drift through the air everywhere you go, and hiking trails wind up the hills, leading to views of the coast and nearby islands.

Brela Rock, a famous landmark in one of the best beach towns in Croatia

The coastal promenade, stretching almost four miles in length, is also ideal for a walk, with many taverns and refreshments along the way, while small pebble beaches and hidden coves await those who venture a little further afield. The beaches in Brela are postcard worthy, with azure waters and natural landmarks, such as the iconic Brela Stone situated on Punta Rata Beach. Podrace Beach is nestled between rocks and green pine trees, with clear waters perfect for snorkeling. 

Punat, one of the best beach towns in Croatia


While the island of Krk has become increasingly popular, Punat remains a small, charming nautical town situated in the sheltered Puntarska Draga Bay. The gentle rocking of colorful boats in the harbor welcome you as local fishermen offload their daily catch. 

Punat has a proud tradition of olive farming. The olive groves in the area are family owned and produce olive oil of the highest quality. It’s worth spending some time in the olive gardens of Punat, where this liquid gold can be sampled on-site. 

This Croatian beach town is a fantastic family-friendly destination, with calm, clear waters and gently-sloping shorelines. Many exciting excursions are also offered to visitors of Punat. There are diving schools where you can learn how to explore the depths of the Adriatic’s sparkling waters, water sports centers, as well as opportunities for cycling and hiking.

Water sports in one of the best beach towns in Croatia

Booking vacations to the best beach towns in Croatia

Join Adventures Croatia on an unforgettable journey to explore the best beach towns in Croatia and beyond! Our expertly crafted tours to Croatia and the surrounding countries promise an immersive and enriching experience, filled with stunning beaches, cultural discoveries, and memorable adventures.

Get in touch with our travel experts to start booking your next vacation today. From pre-planned private tours to custom-made trips, we can assist you in creating the perfect holiday to Croatia that is tailored to your travel needs. 

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